e-Riches: A Review; Scott Fox

July 14, 2020 by · Comments Off
Filed under: Book Reviews 

Scott is an e-business advisor and Internet success coach; he also wrote Internet Riches and has a successful blog, radio show and podcast at his site scottfox.com. I did not read his first book; Internet Riches which is referred to in this book several times. It is an introduction to how one might find a way to make money online and several tips. e-Riches 2.0 goes deep into the strategies. He starts out by delivering 9 commandments

1. Don’t worry about the technology: The technology is a set of tools we should focus on our marketing.
2. Heed the Interactive Imperative: Be interactive, your website should not look like or feel like a brochure.
3. Build customer relationships; don’t just chase sales: self explanatory!
4. Listen up, the participation nation requires it: people are on line and they are talking – we need to listen – listen to what they want, listen to what they don’t want.
5. Your profit potential depends on being more personal – don’t hide your identity.
6. Grow beyond your website to a multi-channel online product presence: utilize all the different tools you have available to you.
7. Graduate from destination marketing to distributed engagement: GET OUT on the web.
8. Nurture your brands reputation cloud: Make sure you know what is being said about your company.
9. Publish or perish.

The book then goes on to detail specifics around 10 major success tips.

1. Market your product presence across ALL platforms. Engage with your customers.
2. Reprioritize your marketing tactics and use email, RSS Feeds, autoresponders, social networks, social news sites, blogs, micro blogging, start collecting email addresses.
3. Explore social networks and social bookmarking.
4. Blog if you have something to say that can make you money.
5. Learn how the internet changes Public Relations.
6. Give away as much of your product that you can afford.
7. Leveraging new online broadcast platforms; video, internet radio, podcasts; teleseminars.
8. Use search engines and affiliate programs; ppc, cost per action affiliate.
9. Establish key performance indicator metrics to measure traffic and sales performance.
10. DIFFERENTIATE!

Speaking as someone that has been studying online marketing for 6 months some of the material in this book was repetitive; however, I still learned many things from this book and do recommend reading this book For those starting a new business, or wanting to take their existing business’ marketing online I highly recommend reading this book.

Because this industry is changing quickly he recommends watching his web site for updates to all the sections and all of the recommendations in the book.

Have you read the book? What did you think?