New Ideas Need Gestation

April 20, 2010 by · Comments Off
Filed under: Play by Play 

I seem to go through different cycles of the type of reading or things I pay attention to, or perhaps it is the Law of Attraction at work giving me the things I need to hear and read.  Recently my attention has been centered more on spirituality.  I have been listening to a really great series put on by Feminine Power called Women on the Edge of Evolution.  The speakers they have for this are just great and they are all free and downloadable for play.  (Click here to register and access the recordings!

Today I heard a piece that really made me think.  It made me think – because of the space I find myself in right now.  If you know me or are following the blog you know that I set out on a path 8 months ago to move away from the corporate world.  In that, I became very excited about one opportunity that I am involved with.  This opportunity led me down a road of education.  LOTS of internet marketing and Web 2.0 education. And it has been a blast.  I have loved doing this.  It also led to reading several books one of which (EMyth) took me deeper into thought around the exact business that I was going to start. (Here is my review of The EMyth Revisited and the review of The EMyth Enterprise.)  After reading these books and moving through the education, I have created a slight modification of what I had been originally looking at doing – both in my mind and on paper.  Then I hit a vacation, a couple projects at the J.O.B. and another week off and to my surprise and dismay – no real movement forward on my business. I spent my vacations totally unplugged.  (Many have said this is a good thing – however – there is a voice inside me saying if I want to start a business then I need to spend some time on it.)  I have been vacillating between beating myself up and telling myself all is as it should be.  The recording I heard that impacted me so much on this subject was the teleseminar with Mary Manin Morrissey. 

The conversation was focused on having ideas, passions and feelings of purpose and the feelings of impatience around this, that can settle in when working towards something new.  She said something that made an impact on me and resonated with me.  She indicated that every idea, every change, has an evolution.  Like everything in our universe – everything has a path that it follows from creation to birth, whether it is a seed that is planted in the ground or a baby growing in a mommy’s tummy.  There is a period of time that things go through gestation.  This is the time that something sits and prepares to be born.  Trees, babies, and yes, even ideas.  So, we come down again to patience. Patience has never been easy — I remember hearing  “Patience (Patients) are for doctors!”  Through this way of thinking about it, I am reminding myself that things take time, not everything can be rushed (to spite how the world pushes everything) and to give myself the ok for this break.  When this is ready to be born, things will activate again.  I need to focus on what matters and be grateful for all that I have in my life today.  Remember the power of NOW!

Would love to hear anyone else’s ideas on how they remain patient waiting for things to take their own time.

e-Riches: A Review; Scott Fox

November 18, 2019 by · Comments Off
Filed under: Book Reviews 

Scott is an e-business advisor and Internet success coach; he also wrote Internet Riches and has a successful blog, radio show and podcast at his site scottfox.com. I did not read his first book; Internet Riches which is referred to in this book several times. It is an introduction to how one might find a way to make money online and several tips. e-Riches 2.0 goes deep into the strategies. He starts out by delivering 9 commandments

1. Don’t worry about the technology: The technology is a set of tools we should focus on our marketing.
2. Heed the Interactive Imperative: Be interactive, your website should not look like or feel like a brochure.
3. Build customer relationships; don’t just chase sales: self explanatory!
4. Listen up, the participation nation requires it: people are on line and they are talking – we need to listen – listen to what they want, listen to what they don’t want.
5. Your profit potential depends on being more personal – don’t hide your identity.
6. Grow beyond your website to a multi-channel online product presence: utilize all the different tools you have available to you.
7. Graduate from destination marketing to distributed engagement: GET OUT on the web.
8. Nurture your brands reputation cloud: Make sure you know what is being said about your company.
9. Publish or perish.

The book then goes on to detail specifics around 10 major success tips.

1. Market your product presence across ALL platforms. Engage with your customers.
2. Reprioritize your marketing tactics and use email, RSS Feeds, autoresponders, social networks, social news sites, blogs, micro blogging, start collecting email addresses.
3. Explore social networks and social bookmarking.
4. Blog if you have something to say that can make you money.
5. Learn how the internet changes Public Relations.
6. Give away as much of your product that you can afford.
7. Leveraging new online broadcast platforms; video, internet radio, podcasts; teleseminars.
8. Use search engines and affiliate programs; ppc, cost per action affiliate.
9. Establish key performance indicator metrics to measure traffic and sales performance.
10. DIFFERENTIATE!

Speaking as someone that has been studying online marketing for 6 months some of the material in this book was repetitive; however, I still learned many things from this book and do recommend reading this book For those starting a new business, or wanting to take their existing business’ marketing online I highly recommend reading this book.

Because this industry is changing quickly he recommends watching his web site for updates to all the sections and all of the recommendations in the book.

Have you read the book? What did you think?